Marketing campaigns... all this creative.
2009 came Whopper Sacrifice from Burger King.
You like your friends, but you love the Whopper.
What would you do for a free Whopper?
Would you sacrifice 10 of your Facebook-friends for a Whopper? In public? In ordinary case, you would remove a friend you do not wish to have in your friendlist anonymous. But through Burger King's application, you told, not only the person you removed that he or she was sacrificed for a tenth of Whopper, but also all your friends, but probably all that person's friends too. And that was the reason for that application to spread like a virus through Facebook.
Facewook was not happy about this application. It violated the integrity with them removing their friends. Facebook shut it down.
According to Burger King 232,566 Facebook-friends were sacrificed for a Whopper before the application was shut down.
KÄLLOR:
Anderson, Chris (2010). Free - radikalt pris - ny ekonomisk modell. Pocketförlaget.
Miller, Tracy (2009). Facebook shuts down Burger King's Whopper Sacrifice application. 2009-01-15
Whopper Sacrifice: Burger King's Viral Widget. 2009-01-12
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